Acquisition systems for contractors
More qualified jobs.Less wasted ad spend.
We use AI-powered advertising and follow-up systems to book more jobs for roofers, remodelers, HVAC companies, plumbers, pool contractors, and landscapers — a more predictable path from ad spend to new business.
60-second qualification · No obligation
The acquisition system
- Traffic01
- Lead02
- Qualified Opportunity03
- Booked Appointment04
- Customer05
Real numbers · One roofing campaign
- 113
- Roofing Leads
- $28.07
- Cost Per Lead
- $3,171.92
- Ad Spend
March 25 – April 26, 2026
Single roofing campaign. One client, one market. Not a projection of every account.
The problem
Most contractors don't have a lead problem.They have an acquisition problem.
Lead flow moves in waves
Busy one month, quiet the next. Referrals arrive on their own schedule, not yours.
Leads cost too much to waste
Traffic gets paid for once. Without capture and follow-up in place, most of it never becomes a conversation.
Follow-up happens too late
Speed decides who wins the job. A lead that sits for hours is usually already talking to someone else.
Reporting stops at clicks
Impressions and clicks don't tell a contractor whether the money turned into booked work.
The shift
A built acquisition system —not another ad account.
Ads don't create a predictable pipeline by themselves. The system around them does.
- Unpredictable lead flow
- Consistent qualified opportunities
- Relying on referrals
- Inbound demand you control
- Guessing where the budget goes
- Measurable cost per lead
- Chasing leads that go cold
- Structured follow-up and booked appointments
- A disconnected ad account
- One acquisition system, end to end
The Katrax system
One acquisition system.Built to generate, qualify, and convert demand.
Paid Advertising
Demand generated from high-intent prospects through carefully managed Meta and Google campaigns.
Lead Capture
Traffic lands on conversion-focused pages and capture experiences built to turn attention into inquiries.
Qualification
Opportunities are filtered and organized so your time goes to the prospects actually worth quoting.
Follow-Up
Structured follow-up raises contact rates and moves qualified prospects toward booked appointments.
- Traffic→
- Lead→
- Qualified Opportunity→
- Booked Appointment→
- Customer
What we handle
We handle the system around the lead — not just the ad.
Paid Advertising
Campaign strategy, creative, targeting, and daily management across Meta and Google.
Funnels & Landing Pages
Pages built for one job: turning paid traffic into an inquiry.
Lead Capture
Forms, calls, and capture flows that fit how contractors actually get contacted.
CRM & Automation
Every lead lands in one place with the automations that keep it moving.
Lead Qualification
Filtering and scoring so your calendar fills with prospects worth the drive.
Follow-Up
Speed-to-lead and multi-touch sequences that recover the leads most businesses lose.
Appointment Setting
Qualified conversations turned into scheduled appointments on your calendar.
Reporting & Optimization
Leads, cost per lead, and campaign performance — reported plainly, optimized weekly.
How it works
From first conversation to a predictable acquisition system.
- 01
Strategy & Audit
We review the business, market, offer, current lead flow, economics, and goals before proposing anything.
- 02
Build
We build the advertising, landing page, lead capture, qualification, and follow-up infrastructure.
- 03
Launch & Optimize
Campaigns go live, performance is monitored, and optimization runs off real results — not assumptions.
- 04
You Close More Jobs
We stay focused on generating and improving qualified opportunities so you can focus on selling and fulfilling.
Case study
Real numbers.One roofing campaign.
One roofing client. One market. March 25 – April 26, 2026. Every figure below comes straight out of Meta Ads Manager — not a projection of what every account does.
- Roofing Leads
- 113
- Cost Per Lead
- $28.07
- Ad Spend
- $3,171.92
Ad spend → leads → cost per lead. Reporting window: March 25 – April 26, 2026.
Why Katrax
Built around performance.Not vanity metrics.
One system. One team. One accountable funnel.
Full-Funnel Thinking
Ads are one part of acquisition. We build and own the system around the lead.
Performance Focused
We measure meaningful business outcomes, not impressions and clicks alone.
Built for Contractors
Designed around service businesses, local markets, and how jobs actually get sold.
Clear Reporting
You should always know what's happening, what's working, and where the money went.
Who it's for
Not every contractor is a fit.That's intentional.
The system works best when the fundamentals are already there. We'd rather find that out in a minute than six weeks in.
- You run a legitimate, licensed service business.
- You want consistent lead flow instead of one-off lead purchases.
- You're prepared to invest in growth and an ad budget.
- You have the capacity to take on additional jobs.
- You understand marketing requires testing and optimization.
- You want a system you own, not a rented list of leads.
Qualification
Let's see if Katrax is a fit for your business.
Answer a few quick questions. It takes about 60 seconds.
Step 1 of 5
FAQ
Questions, answered.
Your pipeline should be predictable.
Let's build the acquisition system behind it.
See If You Qualify →60-second qualification · No obligation